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Where ideas take shape
Our Labs are creative spaces for exploration and development—where methods are tested, concepts are shaped, and new storytelling tools come to life.
StrategyLAB
StrategyLAB is where vision meets structure. In this collaborative lab, we help you define or refine your creative direction through a facilitated process that aligns your story, brand, and experience with purpose and clarity.
Through tailored sessions, we explore core values, audience engagement, narrative opportunities, and strategic positioning. The outcome is a strong foundation that not only guides concept development but also supports decision-making across design, communication, and experience.
Whether you’re starting from scratch or seeking to evolve an existing strategy, strategyLAB offers the tools, insights, and co-creative space to move ideas forward—clearly, confidently, and creatively.
ConceptLAB
ConceptLAB is where ideas are shaped into tangible, actionable concepts. Through a structured and creative process, we help you move from inspiration to clear direction—translating insights, themes, and ambitions into well-formed concepts ready for development.
In collaborative sessions, we explore narrative potential, spatial thinking, audience interaction, and emotional engagement. The lab is ideal for teams looking to build something new or rethink what already exists.
Whether you’re developing a new product, experience, or creative universe, ConceptLAB ensures your ideas are built on solid ground—with imagination, intent, and clarity.
StoryLAB
StoryLAB is your creative space for discovering and developing powerful core stories. Here, we explore narrative structures, characters, settings, and emotional arcs—shaping stories that connect with your audience across platforms and touchpoints.
Through guided, hands-on facilitation, we help you uncover the heart of your story and define how it can evolve into a larger universe or experience. From brand narratives to experiential storytelling, the focus is always on authenticity, engagement, and purpose.
StoryLAB gives you the tools and confidence to bring your story to life—strategically, creatively, and memorably.
ExperienceLAB
ExperienceLAB is where stories and strategies are turned into immersive moments. In this lab, we focus on how people interact with your concept—designing meaningful, engaging experiences across physical, digital, and hybrid environments.
Using Integrated Storytelling methods, we explore the emotional journey, the user flow, and the sensory layers of experience. We test and co-create ideas in real time, giving you valuable insights and concrete next steps.
Whether you’re crafting a visitor journey, a themed space, or a multi-touchpoint activation, ExperienceLAB helps you shape experiences people will remember.
DesignLAB
DesignLAB is where story and strategy are translated into design direction. It’s a space to visualise, prototype, and refine the look and feel of your concept—bringing together narrative, identity, and environment.
Together, we explore how design can enhance emotion, support storytelling, and drive engagement. Whether it’s early sketches or final visual languages, this lab supports the creative process with structure and imagination.
DesignLAB helps ensure your visual and experiential identity is not only beautiful, but deeply connected to your story and goals.